Beyond Beef: The Rise and Fall of the Cattle Culture
Dutton Books, 1992
"Fascinating Impeccably researched."
San Francisco Chronicle
"Fresh thinking and well-reasoned arguments Combining reliable research with logical conclusions, [Rifkin] offers enough economic, medical, environmental, and ethical arguments to persuade any open minded person to pass by the meat (en)counter."
— Washington Post
"Powerful a wake-up call to the world. . . an important and painstakingly documented work."
— Boston Sunday Herald
"A searing expose If the perils of cholesterol and the indignant cries of animal rights activists weren't enough to stave off your last Big Mac attack, this book just might."
— Village Voice
"You'll never eat a burger with as much gusto again that is, if you don't swear off eating meat entirely-after reading this indictment of the meat industry that's a modern-day nonfiction version of Upton Sinclair's The Jungle."
— New York Newsday
"Highly readable Impressive With heartbreaking particularity, Rifkin shows how raising cattle is turning the planet into desert. . . . There is no doubt that he builds a case."
— L.A. Weekly
"So many powerful arguments Before starting Beyond Beef, take a third of a pound of ground beef, broil it for about four minutes on each side, place it on a bun, and then savor every bite. You're not going to want another hamburger for a long, long time."
"A fascinating look at the insidious mythology that underlies cattle, cowboys, and capitalism. Rifkin critically examines the cattle complex and shows us how it is a principal perpetrator of our global crimes against nature."
— Jim Mason, co-author of Animal Factories
"This is the most interesting and readable book yet on the fascinating subject of the ancient and complex relationship between humans and cattle. Rifkin's genius is in his ability to demonstrate convincingly how this relationship has badly damaged not only our natural landscapes but also our human psyches. A must for anyone who cares about what is happening to our earth."
— Brock Evans, National Audubon Society
"In every generation there is a handful of people whose work contributes to the evolution of consciousness. Jeremy Rifkin is one of the seminal minds of our age. With penetrating insight, wide-ranging scholarship, and deeply human compassion, Jeremy Rifkin helps us to understand the historical, social, and economic forces that have led to our beef addiction, and he shows us the way out. This is an extremely important book, but it is more than that. It is a key to a livable, sustainable, and beautiful future."
— John Robbins, author of Diet for a New America
"Beyond Beef chronicles a culture-the beef culture-that will have entered the twilight years of its existence by the end of the twentieth century. It is required reading for anyone who cares about animals, the environment, and the well-being of humanity itself."
— John A. Hoyt, president, the Human Society of the United States
"This is a valuable contribution to the battle to improve both the ecosystem and human health by reducing the dependence of homo sapiens on cattle."
— Paul Ehrlich, author of Population Bomb