Overview
Biotech Century
Civil Society Education
Project
Beyond Beef Campaign

Beyond Beef Campaign

Launched an international Beyond Beef Campaign to educate the public on the environmental, health, and ethical impacts of supporting a global cattle culture and eating high up on the food chain with a beef-centered diet.

Resources

Beyond Beef Campaign Sheet, Fall 1993

Press

Washington Post, 'Beyond Beef' Ad Campaign Set to Begin; Cattle-Raising Blamed For Host of Problems, April 15, 1992

Washington Post, Beefing About the American Diet; Jeremy Rifkin's New Campaign Prods the Cattle Industry, April 28, 1992

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