The Third Industrial Revolution: A New Story for the Human Family premieres at Tribeca Film Festival

New York, 22 April 2017

Fast Company profile piece on Jeremy Rifkin and the Third Industrial Revolution

While his plans are in the works in Europe and Asia, The Third Industrial Revolution, a new film about Rifkin and his work, that recently premiered at the Tribeca Film Festival, aims to explain his framework for a plan for the U.S. While President Trump and Republican and Democratic lawmakers have made some attempts toward putting together a massive $1 trillion infrastructure plan, any details remain murky. Rifkin wants a plan that instead would take power from the bickering tug-of-war of federal politics, and give it to the people, businesses, and local officials who can affect change on the ground.

The film (a Vice production) is based around the theories Rifkin presented in his book of the same name, and two other of his books, The Empathic Civilization (2009) and Zero Marginal Cost Society (2014). The film explores the challenges of climate change and globalization, the opportunities created by the rise of the internet and automation, and how governments and corporations should be preparing for–and working to build–a society and economy driven by sustainable innovation, and powered by renewable and distributed energy. “I think the green shoots are coming up everywhere; we’re seeing telltale signs of what’s in the film,” Rifkin tells Fast Company. “My hope is if people see the film it will make sense to them because it’s already on the tip of their tongue. They know all the sentences, they just hadn’t put the chapters together. Then it just makes sense. And once that happens, they never go back. I think a lot of people are right there.”